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Lauren Choinski
  • About
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  • Contact
 

Brands

Fortunate to have worked with some of the world’s biggest brands and for the opportunity to create meaningful creative stories that solve complex business challenges.

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Work

eBay x Conde Nast | 2024

In its second year campaign with Conde Nast, eBay tapped into the Vogue fashion audience to bring awareness to their pre-loved luxury items. Delivered video and stills for social, digital, and print. Featured celebrity talent (La La Anthony, Madelyn Cline, and Chloe Kim) on the Met Gala and Vogue World Red Carpets for live stream brand mentions.

Jared | TV Campaign | 2022-2023

A two year campaign, Love Brilliantly featured real Jared jewelry within authentic storytelling to build brand equity and own the greater meaning of jewelry.

Kaiser Permanente | Social Content | 2021-2022

For 2 years, a series of social-first creative helped expand messaging reach and improve how the brand shows up in social. Optimized storytelling for the feed lifted brand sentiment and recognition as we produced three unique video assets in English and Spanish.

Pokemon x Post Malone Concert | 2021

Celebrating Pokemon’s 25th Anniversary, a successful music partnership with Post Malone resulted in a stellar virtual concert broadcast live on Twitch and YouTube. Produced within 5 months, we recorded Post Malone’s performance with motion capture technology, designed a Pokemon inspired world for his concert, and laid in real Pokemon characters throughout the show.

The concert earned a Gold Cannes Lion, two Gold Clios, one Silver Clio, one Webby, two merits from The One Show, and an AdAge Finalist.

American Airlines | Travel Reassurance Social Content | 2021

While the world struggled to bounce back after a year of COVID restrictions, airlines grappled to attract flyers. The careful balance of safety and sales was captured in these testimonial stories optimized for social feeds.

Hilton Hotels x Rosario Dawson | 2019

As the island of Puerto Rico rebounded after taking the hit from Hurricane Maria in 2018, tourism still struggled to bring back visitors. Hilton Hotels partnered with celebrity Rosario Dawson, of Puerto Rican decent, to celebrate the island’s rich culture and beautiful scenery.

Plus, we partnered with local Puerto Rican artists to custom design and paint carry-on suitcases to raffle off to our audience.

Shell Rotella x NCAA Championship | 2018

Featuring professional NBA all-stars Carlos Boozer and Rip Hamilton, digital and social content was produced to boost sentiment and awareness across the sports audience category.

Shell Rotella | Unsung Heroes Series | 2019

Featured stories from real people across the US who have exemplified outstanding work in their communities or even greater. Shell Rotella oil is a staple in their every day lives. Assets were used across digital and social platforms to boost sentiment.

 
 
 

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