A shark storm is hitting Syfy! A week of shark-tastic movies and specials, including Mega Shark vs. Mecha Shark, Sharktopus vs. Pteracuda, and Sharknado 2: The Second One. " Subscribe To Syfy: http://bit.ly/SubToSyfy The highly anticipated follow up to "Sharknado," "Sharknado 2: The Second One," a freak weather system turns its deadly fury on New York City, unleashing a Sharknado on the popuiation and its most cheristed iconic sites.
Deliverables: On-Air Promos and Videos and Graphics for Social Media and Dotcom // Launch Campaign (2014)
Sharknado 2 set Syfy's record with nearly 4 million views and generated 1 billion Twitter impressions. Coined as the cable television movie that "broke the internet." Coordinated footage, graphics, and tagging for the launch campaign of 2014 for on-air, social media, web, and other affiliate/off-air platforms.
Worked with brand team to produce list of social media content to promote the movie across all social media platforms.