Aerus

Deliverables: 11 Commercials and Product Photography // Product Launch Campaign (2015-2016)

DP: JP Lipa

Featuring: Carol Alt

Electrolux rebranded to become Aerus. With collaboration between the marketing, strategy, and creative teams, we produced the first set of commercials for Aerus' new line of clean air products.

Managed production by way of locations, crew and equipment, casting, building shot lists and schedules, wardrobe selection, and on-set producer. Then oversaw editorial and final delivery. Produced video and stills for not only the commercial but for catalogs, the custom product website, other e-commerce sites, and print advertising.